One thing I can’t stand online, is when articles or video descriptions have the words “you will be amazed what happens next” in the title. If this is in the title of something, I know that it is clickbait. The phrase just sums up what is wrong with SEO, copywriting for web and the rise of clickbait.
It seems that the web has turned in to a place where everything is the same. Where there is one right headline to make sure you get the most clicks and reads, so everyone sticks to it and does the same thing. It’s like there are magical words and phrases.
If something has a title that I can see has been written to maximize impact and encourage you to click, the more it makes me not want to click it. When I see a title like that, I know that the writer/website just wants me to click the link and what I link through to has a very low chance of actually being something of quality.
Titles and headlines like “you will be amazed what happens next” seem to have been written after someone has done some basic reading on psychology. The writers are trying to use words and phrases that they think will make you want to click. Words and phrases that still make you click even though you know you are being had and that you know that it is clickbait. Some may call it very clever, I just call it unimaginative.
If you can’t beat them, join them
I will be amazed when and/or if this way of writing ever ends, as I think we are doomed to it for quite some time. The pressure to get you the viewer on to a website for that website to make money is fierce and most companies are going with the adage – “If you can’t beat them, join them.” It seems everyone is so worried about losing out on a potential click that they are willing to sacrifice any standards in order not to miss them.
I know in all forms of art it is so hard to be new and different, as so much has been done before but it doesn’t mean we should just all copy what each other are doing. I want to read quality, I want to enjoy what I am reading and I want my time spent visiting a website to be good and worthwhile not an experience where I feel like I have been duped in to and one that I wish I hadn’t wasted my time on.