My Dementia Awareness Week 2016

dementia

This last week has been my busiest week since I launched my book on dementia titled “Unbreakable Bond.”

The week actually started last Friday when I recorded an interview with Pirate FM, one of the biggest commercial radio stations in the South West. This interview went out on Monday and you can listen to it here:

http://www.piratefm.co.uk/blogs/wheres-your-head-at/unbreakable-bond/

Then on Monday, ITV Westcountry filmed a feature on dementia with me, which aired across the southwest on Tuesday evening:

http://www.itv.com/news/westcountry/update/2016-05-18/dementia-fears-preventing-people-from-seeing-gps/

On Wednesday I was invited by Alzheimer’s Society South West to speak at the Cornwall Dementia Action Alliance Partnership Launch at the Royal Cornwall Showground.

This was all off the back of being published in “The Journal of Dementia Care” last week.

The best thing about being this busy, is the number of people I am being able to touch and impact with my story, as that is what it is all about. Thanks to all these media companies and charities I can touch more people than I can by myself and I appreciate every one of them.

Inspirational

I have met some very inspirational people this week and heard a lot of personal stories about how dementia has affected them. If it wasn’t for Dementia Awareness Week I may not have heard these stories or been touched by them and it has been so important to me to hear them. So often in life we get caught up in our own lives and problems, but hearing from other people gave me insight and perspective, which was really appreciated.

Thanks to everyone I have worked with this week, with the raised media profile, my book “Unbreakable Bond” made it back to the top of the bestseller charts. This wouldn’t have happened if it weren’t for everything that happened this week. It’s not for vanity that this is important but because the more books I sell, the more lives the story of my mum and I can help and that is what it is all about.

Proud

I hope my mum is proud of what has been accomplished this week and the fact that she can continue to play her part for years to come in helping people affected by dementia.

To find out more about my book and get a copy go to:

www.unbreakablebond.co.uk

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Keeping the ball rolling

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It is now over a year since the launch of my book “Unbreakable Bond.” I am still as passionate as I was on launch day to get this book in to the hands of many people as possible. This has meant since early 2015 I have been keeping the ball rolling on the promotion of the book.

I have no promotion team or advertising budget, so every bit of attention I have to scrap for and I am willing to scrap. Every week I try to set aside a small manageable amount of time to dedicate to spreading the word about the book. It would have been so easy for me to just blitz the promotion at the start and then do nothing, but I think this slow and steady approach has paid dividends. I am seeing constant sales of the book and regular new avenues of promotion opening up.

Mental Health Foundation

It’s like this week the Mental Health Foundation featured a piece on my book, which was seen by thousands thanks to their social media promotion:

https://www.mentalhealth.org.uk/stories/my-mum-and-i-unbreakable-bond

This has lead to the book getting back inside the Top 10 on Amazon for its category, which is amazing. With my hard work and the support of others this book isn’t fizzling out or going away, which I am immensely proud of.

Features

I also have features coming up later this year in the Dementia Care Journal (a leading Dementia publication) and some local radio stations. Even though each week there isn’t a new article somewhere about my book, there is always something going on behind the scenes.

At the moment I am building some great relationships with important and influential people in the dementia world, which I hope will lead to great fruit in the months and years to come. Publicising something is a game that you have to keep the right mind to each week. Some weeks you get lots of support and activity because of your work and some weeks you don’t but you need to work your hardest each week regardless of what the outcome is, as it is only by doing this that great results come.

I am forever thinking of and finding new ways to promote the book and I hope that for years to come that this book continues to be a relevant and a used tool to help people currently caring for people with dementia.

To buy my book or find out more about it go to www.unbreakablebond.co.uk

Sharing and impacting

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Last Friday there was no blog on this site because I was away showcasing my book “Unbreakable Bond” at a dementia conference in Plymouth. At the conference I got to hear from the CEO of the Alzheimer’s Society Jeremy Hughes and from Angela Rippon OBE, but more importantly I got to talk to people at the coalface of caring and supporting people with dementia.

I listened to some of the speakers, I was sitting there just hoping my book could touch and impact people in the way they were impacting me. Not because I wanted to be on the stage, not because I want to be a big name, but because I know how it feels to be touched and inspired and it would mean the world to me if it was my book that was having that impact on others.

Learning from experience

When I was selling my book at the conference many people said they were going to put the book in to their libraries and staff rooms at work. Them saying that meant the world to me, as I want as many people to read the book as possible. I love conferences as I love getting the chance to speak to people who have read my book or brought a copy of my book. I wish I could speak to everyone who has brought my book, to thank them and to hear their story. I love people’s stories, I think we have so much to learn from each other and we need to put more focus on learning from other people’s experiences.

I think everyone has something important to share and I just hope that by me sharing my story it encourages others to share and to feel that they have something important to share, because everyone does. We can all learn from each other and something that really got me last week was the thought that the more I learn, the more I learn than I know so little. You can never know too much or enough, so please join my movement of people who want to learn from others and share with others.

Endorsement

I got to speak to Jeremy Hughes at the conference and he promised me that he was going to get my book out of the Alzheimer’s Society Knowledge Centre and I believe that he will. I hope he is touched by the book and that the Alzheimer’s Society can get behind it, because their support and Jeremy’s endorsement would really help get the book in to the hands of people who could be helped by it.

My book “Unbreakable Bond” is the book I wrote about the experiences of caring for my mum who was diagnosed with early onset dementia at the age of 51. The book is available at Amazon, Barnes & Noble, Waterstones and many other great book stockists. To find out more go to:

www.unbreakablebond.co.uk

 

 

Marketing and publicity

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As we are now a month away from Christmas I am starting to try and ramp up the marketing and publicity of my book “unbreakable Bond”, to try and benefit from the extra retail spending that is going on.

I have a very small marketing budget and no marketing team for my book, so it’s just about me working hard and using the money wisely. I want to make sure that I get the most out of the fund that I have and get a great return on investment.

Free publicity

The first thing I am trying to do is get free publicity. This involves me emailing countless media outlets in the hope that one will pick it up and feature a piece on my book. After every piece of media there has been about my book, I have noticed a rise in sales so I feel it is worth investing my time in writing countless emails. I know most will come to nothing but that time investment is worth it for the one that does.

Next thing I am trying to do is to get dementia websites and member organisations to feature and talk about my book. This involves a lot of speculative emailing again, as well as sending copies of my book to these organisations in the hope they feature something on the book. This has worked quite well so far with a handful of dementia websites featuring the book. The brilliant thing about doing this is that it gives the book more credence when a respected dementia organisation talks about it, as it is like an endorsement.

Promotion

I try as much as I can to promote it for free online, posting links to buy the book on websites and posting about it on social media as often as I can. The great thing about this method is you never know who is reading what on social media and with the right people liking, commenting on or sharing something I post, it can help expand my audience greatly and get in front of people I wouldn’t have been able to reach without it.

The next plunge this month is to do paid for advertising on Facebook. I haven’t done this before, so I am bit cautious about how much to invest and how to tailor the advertising but I am excited to see how it goes. I think social media is such an important an accessible market now, that I need to have a good presence to get the book noticed.

My mission through all of this is just to get the book in as many hands as possible. For all those out there plugging away promoting something they have created, I salute you and for anyone with some money in their account I would ask you kindly to follow this link and buy the book.

http://www.unbreakablebond.co.uk/#!grab-a-copy/cqh1