Getting the world talking

In today’s social media age it has never been easier to get the world talking about something. Sadly we don’t call it getting the world talking any more, we call it trending. The question I want to pose today though is this: Do companies know the difference between trending and engagement?

Having millions of people posting at the same time about something, is really cool, but if no one is talking about it 12 hours later, what did it matter and what did it change? The real gauge of interest isn’t how many people post online using the right hashtag or click a link; the real gauge of interest is what action people take about something that is trending.

What to believe

The other problem we have in social media land now, is not knowing what to believe. When you see a post online you don’t know whether someone has been paid to put it up, has paid to make it more visible compared to other posts or if the person posting is a real account and not a robot or a fake alias. On social media, popularity is for sale and anyone can pay to make a topic, an event or a company trend.

When I log on to Facebook I always look at what is trending and it is a function that has made me aware of things that I hadn’t picked up on in the news. It is sad though that I think one day, what is trending will be the news and we will be more interested in what is trending, than we are traditional news. I think more and more that trending is how we find out about the stories of the world around us and I too am guilty of that, but that just shows how much of a powerful tool it can be.

Importance of Trending

Because of the importance put on getting things to trend, it ramps up the pressure. There seems to be a badge of honour that comes with getting something to trend and when it does trend, people then can’t wait to let people know that their stories trend.

The longer we digest social media in this way continues, the more competition there will be to be trending and all I can see that doing, is meaning on average that items will trend for even shorter periods than they do now, so it will turn in to a case of blink and you will miss it.

Slow down

Just because the online world moves fast, it doesn’t mean that it is always a good thing. If you are involved in putting content online you should want longevity in your content. When I look at stats for this blog, how many people view an article on the day it publishes doesn’t bother me, what I am interested in is how my posts from last year are doing, as that is the test of timeless content. The other stats I am interested in are – how many people comment, follow, like and click through to other articles after reading their first one.

My advice to the online community is – let’s stop worrying about the moment and think about the lifetime.

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How Clickbait has made the world focus more on headlines than quality content

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It seems we are a generation that are a sucker for a headline and will click links based merely on what they say. We get overexcited about what we are about to click through to and then 9 times out of 10 are left disappointed.

Viewing statistics are King

In today’s world no one seems to care about content and brand, all people care for is views so that they have impressive figures to boast to potential advertisers and sponsors. If I were running an organisation that created content I would want my brand to be known by what it provided, rather than how they sell what they do.

If something is being heavily promoted it is usually because the company behind it isn’t confident enough in the product. As a world we need to become a more discerning audience. I hope that one day that instead of being guided towards things by well-worded links that instead we go directly to the content providers that we value and that we think provide great content.

Sharing content has never been easier

I think because sharing content is so easy these days, there is so much out there and everyone is fighting to get noticed. This isn’t the only problem, one thing I notice on my social media feeds is that someone has been duped in to watching something through clickbait and then it then shows up in all their friends newsfeeds, so they in turn have a look and not before long the video, article or media has spread like wildfire. Hitting a share, retweet or like button I think at times has made it too easy for people to share things and has contributed to the clickbait world we live in.

The biggest and most successful companies in the world are the ones that provide the best service or product. If you are a growing company that wants to be big then you need to act like a successful company in the way you deliver your product, brand or service.

Engaging an audience

As a company you surely don’t want an audience that clicks through once and then never again, you surely want to be a company where your audience continues to engage with you. If you have to hide your brand to get people to clickthrough because you are regularly clickbaiting, then what is the value of clickbait?

You know you are a successful company when people are talking about your organisation without you having to use clickbait. There is more value in your audience posting things online off their own back, than there is in you posting things talking about how great your own company is.

Pride

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A big way to drive traffic to a blog, is putting a link to your blog posts on your social media feeds. Last year when I started the blog I did that for every blog post, publicizing every new blog post on my Facebook, Twitter, LinkedIn and Tumblr. This helped me attract a lot of traffic to the site, with Facebook being my biggest driver of traffic.

Last year I however stopped publicizing my blog on Facebook. I kept publicizing it on all the other platforms but not on Facebook, after I saw friends posting negative things about my blog. After reading the comments my pride was hurt and I didn’t feel confident sharing it on that platform any more, as my blog was all about trying to do something positive, so I wanted to shield myself and the blog from anything negative.

Missing out

My pride and confidence took a bit of a hit, my opinions and my blogs didn’t change but I was missing out on a huge market for my blog. My pride was hurt. I talk a lot in my blogs about stepping out and being confident, but sadly I fell short of what I blog about.

In my blog I stand for a lot of things and am outspoken because this is the way I like to live. I would rather be standing for an opinion and speaking my mind rather than standing against something or hiding my thoughts. I don’t quite 100% agree with it but I do like the quote “if you don’t stand for something you will fall for anything.” I would also rather try and fail than fail to try.

A few weeks ago I got brave and posted a link to one of my blogs on Facebook:

https://adamsibley.wordpress.com/2015/07/08/kingdom-building-not-church-building/

I was blown away by the amount of positive feedback I got and the amount of traffic that came to my blog because of the link. It built my confidence so much that I will now be putting more blog links on my Facebook. It is strange what a bunch of people clicking a like button and typing on computer keyboard can do.

Affecting people

If I was outspoken in an outrageous non-politically correct way, I would understand the negative response but I just never thought I would get any negative feedback from trying to do something positive. I will learn however, that whatever response I get positive or negative, that responses mean I am affecting people and that is a good thing.

I think we are all very prideful people at heart, but a key thing I am looking forward to master is how to take a comment and use it to help educate me, drive me and improve me. You may not agree with everything I think or believe in, but if you don’t I would be more than interested in hearing what you think and believe in. If we all instead of reacting with negative comments, used social media and the Internet to share our own thoughts and beliefs I think the world would be a better place.

A thought and opinion has more chance of impacting the world if it is shared and if you believe in that opinion enough, what people say about it shouldn’t matter.