Getting the best out of the Internet and TV revolution

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My wife and I are always looking at ways in which we can make our money work harder for us. One thing we both recently did is move away from our iPhones. When we both recently had to upgrade we chose phones that did everything we would want but at a fraction of the monthly cost, saving us a good £40 per month and £480 per year. That money would afford us a brilliant holiday, a home improvement or many other great things.

Cutting ties

Now we have cut our ties with our iPhones we are starting to look at our TV and Internet packages. Our contracts are up in January with our current provider and we are determined to move away to lower our costs. We are currently with Sky because my wife and I are big sports fans, so we got it for the football and the F1 mainly. Since we have been with Sky however they have lost a lot of sporting rights and prices have continued to go up.

So the first thing we are looking at doing is getting our Internet and TV possibly through two different providers. Yes there are great deals out there to have them combined but the problem is you are then tied in to both services and if you start having problems with one you have to keep paying for both until your contract ends.

The other thing we are thinking of doing is purchasing a Freeview+ Box or a Youview box. Yes they are expensive but after that upfront cost everything you view is free and you are not tied in to a contract. These boxes also let you pause, rewind and record TV, these are the features my wife and I most love about Sky. Yes these options won’t have all the sport we want but they will have highlights, some games and some races. I remember growing up not having all the sports channels, I just think I got too used to having them as an adult but now I have realised that I am happy to go back to not having them.

Options

An exciting development is that there are many more specialised streaming options out there at the moment with many media companies having their own subscription service like Netflix so you can buy smaller packages, which are more closely tied to your interests. For instance I am a subscriber to the WWE Network, which I watch a lot and I hear other big players are following suit soon like Disney. I would rather pay for 3 or 4 four small subscriptions to things I like rather than one subscription to 200 channels, most of which I have no interest in.

I think its time for us all to become more media savvy. To pay for what we want and not for what we don’t. Don’t just let your contracts roll on month after month, think about what you want and get out of them if you don’t want to be in them. If you want a better deal, make it happen. My advice if you re happy with the service you have but not the price is to ring the provider up and try negotiate a better deal. The market is more competitive than ever and companies want to keep your custom, use this to your advantage.

The best marketing is free

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Over the last couple of months I have been doing something I have always wanted to do and that is working for a Professional Wrestling company. It has only been as a volunteer but I have had an absolutely awesome time doing it. The company is called Plymouth Wrestling Association and they are a fantastic group of guys.

I felt really passionately about helping a local promotion out as I want to see more quality live wrestling happening in my local area and I want more people in my area to get in to wrestling. I may not have the ability or the desire to become a performer myself but I have skills in media, PR and communications so I was determined to use those skills to help them. So many people these days either hire their own marketing staff or outsource to a marketing company but me personally I would prefer to see those funds used to improve the product and the company, not to market it.

Unfulfilled promises

When you have something you want to advertise it is tricky to know where to begin. It is so easy for companies to plough money in to advertisements, gaining email addresses for leads etc. etc. etc. but in many cases these will not lead to increased business at anywhere near the rate of investment splashed out. There are too many media organisations making promises to businesses that they can’t keep and sadly too many people getting suckered in by them.

There are so many ways to get attention to your product or business that don’t cost a single penny, which so many people are not exploiting. The best return on investment is when you see increased business from doing something that cost you nothing. So before you think about investing in marketing, why not invest some time and energy in activities that don’t cost anything and see what response you get.

Think creatively

At Plymouth Wrestling Association we had to think a bit creatively this week but because of a bit of creativity we have had a daily feature on the biggest commercial radio station in the area on their breakfast show, we have a slot on the local BBC this Saturday the day before the big show and we are all over social media and the internet. All of this activity has led to us nearing a sell out of tickets before doors open which is an incredible achievement.

Your audience has never been closer and easier to get in direct contact with so lets use these opportunities. Why pay someone to do something you can do yourself. At the end of the day that is what marketing is, I don’t know of many people on this planet who don’t have the ability to let someone else know about something.

Ideas

You don’t need to be a marketing guru to have a good idea of how to get the word out. Ideas aren’t linked to experience or intelligence. So if you are trying to promote something stop and think to yourself, who are your audience? Where are your audience? And how can I reach them?

There is nothing more rewarding than seeing your own hard work pay off and if your willing to work hard at marketing your product you will see the rewards.