“If a tree falls in a forest and no one is around to hear it, does it make a sound?”
When I think about my blog and my current book project, that old philosophical question above always comes to my mind.
I started this blog and my book because I wanted to create and share high quality content with the world, which would impact and influence it in some way. The further I get in to these projects, the more I feel that creating the content is only a very small part of the battle. In a world, which is over-saturated with content, getting people to view your content, over others is a very hard battle.
Wishing content was king
When you start off on projects like this, you have no reputation and it is only by sticking at it that you can build a reputation. Reputation is what leads many people to your work and without it convincing people to view your content is very hard. You can have the greatest content, a great life-changing message but that has no bearing on how many views it will get, which I find sad. I wish people searched out blogs, articles and books based on the content, not on who has written them or who recommends them.
I believe there are millions of gems hidden all over the internet but just haven’t be viewed yet. I don’t think quality of content should be judged on the amount of views it has had, but if you goal is to impact the world then the number of views is hugely important.
Writing in hope
When you create content for the Internet you can normally see how many people have viewed it but you will never know how many people it actually impacted. Some people may read your content and forget about it in a heartbeat, but some will have a reaction to it and it may change their way of thinking. I think as a writer online you keep writing in the continual hope that you are affecting someone somewhere with the words you write.
Knowing that writing the content for my blog and book was only part of the battle, I have been working hard in recent months to promote both. It is important to remember that if you don’t promote your work then who will? I wish the world was more organic and I hate self-promoting with a passion, but if I want to keep to the reasons why I started both projects in the first place, I have to do it.
I see self-promotion as a snowball. I tweet, email and post about things in my blog and book, in the hope that the people I connect with will be impacted by it and then promote it to their friends. I’m the one gathering the first few snowflakes in my hand but come a few months, I hope there will be a group of us pushing a gigantic snowball down a hill.
Writing something online and expecting people to read it is the equivalent of just talking at someone and not having a conversation. When we promote our work we can help build that conversation and it is that conversation that helps give our content meaning and attention.