Media relations

At the moment I am doing the media rounds for my book “Unbreakable Bond.” So over the space of 5 days, I have 3 radio interviews with prominent local stations across the South West of England.

My first interview was yesterday on BBC Radio Cornwall, then this Saturday I am on Phonic FM in Exeter and then finishing up on Monday on CHBN in Truro. This is the busiest little media patch I have had in a little while and I am very much enjoying it.

You never know who is listening

The thing with being interviewed on radio is you never know who is listening. A five-minute interview could lead to lots of new interest for my book, or it might not do anything for it. The question I have to ask myself then is – are doing radio interviews worthwhile if it doesn’t lead to further sales of the book?

Through my printing and distribution companies I can track every time someone purchases my book and where they purchase it. Sadly the thing I can’t find out is what triggered the person to buy the book. If a book is sold just after a radio interview – is it coincidence or was someone listening? If a book is purchased a month after a radio interview – was it because someone just remembered about that interview they listened to with me or listened to it again on a catch-up service?

Don’t be disheartened

It can be disheartening when you invest your time to do a bit of media and it doesn’t seem to have a knock on effect on sales. As this is what you want from the media exposure, you want more people to be reading the book. I think though that no matter if everyone or no one is listening, it is still worthwhile as I believe every piece of media you do contributes to the brand. Being on a TV show, Radio programme, newspaper or website gives your voice more of an authority and might lead you to getting another chance on another platform to talk about your product.

Being on a TV show or Radio programme gets people excited for you and gives you something to talk about and hype on your own social media feeds and websites. You don’t always want to be just continuously posting about your book, so posting about being on a TV show or Radio programme gives you an indirect way and a different way of promoting your book.

If you don’t say yes to opportunities you will never know where they might lead. Even if they lead nowhere at least you now know that, you have gained experience along the way and you may have made a contact or two.

The streaming future of the BBC

Embed from Getty Images

For years BBC’s iPlayer has garnered high praise as one of the best streaming platforms out there. The iPlayer app has become so popular amongst media consumers, that a significant part of the audience for programmes it airs now comes from viewers on the app.

The iPlayer platform has evolved over the years and like other streaming services has dabbled with putting up online exclusive material on the app and in some cases putting episodes of shows on iPlayer before they air on TV. Whilst iPlayer has been growing and evolving, so has the rest of the market and these moves could be seen as ways to compete with the likes of Netflix, who have had great success with exclusive content and great success at cornering the ‘binge watching’ audience.

Another step in to the streaming world

The BBC took another step in to the streaming world this week, as BBC Three became an online only channel. This move has been known about for years and was done as part of a cost cutting exercise by the BBC, but as a media professional it is exciting to see how it works out for the channel, the programmes and the BBC.

If you don’t have a TV package that allows you to record or pause live TV you use things like iPlayer to watch TV, so I don’t see the audience dropping for this channel through it’s move to online. The one thing I worry about though is it’s potential to find a new audience, those that might have flicked by on the Freeview channels or seen a programme in the TV listings that may not find them now they are not there on Freeview.

Value for money

The TV License is always a big issue with the BBC. The BBC is currently funded through the compulsory TV License fee but if this push to online continues to grow, will there be more calls for it to be scrapped? If the BBC was to move everything to online only, then the £12 odd a month we currently have to pay, ma not be seen as good value, when you can get the likes of Netflix and Amazon Prime for cheaper.

Yes the BBC is more than just TV, it’s radio, it’s websites etc. etc. etc. but price and value for money is important to many people and if you don’t use parts of the service you don’t want to pay for them.

Dare to be different

I think where the BBC can be different is to offer an app, which has all the best bits of the BBC in the same place. One experience where you can grab the best of TV, Radio, News, Sport etc. Imagine being able to get the best TV, music and readable news in one app. This would be something to me that would be worth the higher fee and I think is something the BBC should explore, to keep them relevant and ahead of the game. It is a critical time for the BBC right now and I think bravery is needed to navigate the changes in the media space.

Is all media propaganda?

Embed from Getty Images

In today’s world I find it very hard to watch, read or listen to any type of media without thinking that there is an agenda and then I start thinking about what their agenda is. This stops me from just getting immersed in any media I consume, because I am always trying to think of what the agenda is and if that agenda is just. It just seems that in this world everyone is trying to convince you to believe something.

Media everywhere

Media is now everywhere; at every moment we have our phone, our tablet, our laptop, our computer, our TV, our radio and our newspapers with us. It has never been easier for people to put something in front of us and try to get us to believe something or think in a certain way. No one has to fight to reach us any more and this is why media is being used so aggressively.

Media to me falls in to two forms, one is media which is overtly trying to persuade you to think a certain way, the other is the media that is subtly trying to get you think in a certain way. To me I think the more subtle pieces are the more dangerous media. We very rarely question why we think in the way we do and I think media is a big contributor to the way we think about the world around us. Sometimes media is affecting us and we don’t even know that it is, if you had to ask yourself why you think in the ways you do, you probably can’t remember the media you have consumed that made you think the way you do.

The media assault

The media assault is helping many people to convince others to think in the ways they want to. Because we are consuming so much media we can’t remember everything we have consumed, this is key for media companies who are trying to go undetected. Do we even know what is media any more? Do we know what consuming means?

When do we turn off from media? Is there any point in our waking day when we haven’t got media around us? I think many of us don’t understand what we are taking in when we have the TV on in the background, are searching the Internet or have the radio on when we are concentrating on other things. Even without realising it our opinions and thoughts are constantly being affected.

I think expecting the world to turn off from media is an impossibility but what I want is for the world to become more media savvy, a world that understands when media is affecting us and why it is affecting us. Lets not get angry when media is affecting us let’s do something about it.

The best marketing is free

Embed from Getty Images

Over the last couple of months I have been doing something I have always wanted to do and that is working for a Professional Wrestling company. It has only been as a volunteer but I have had an absolutely awesome time doing it. The company is called Plymouth Wrestling Association and they are a fantastic group of guys.

I felt really passionately about helping a local promotion out as I want to see more quality live wrestling happening in my local area and I want more people in my area to get in to wrestling. I may not have the ability or the desire to become a performer myself but I have skills in media, PR and communications so I was determined to use those skills to help them. So many people these days either hire their own marketing staff or outsource to a marketing company but me personally I would prefer to see those funds used to improve the product and the company, not to market it.

Unfulfilled promises

When you have something you want to advertise it is tricky to know where to begin. It is so easy for companies to plough money in to advertisements, gaining email addresses for leads etc. etc. etc. but in many cases these will not lead to increased business at anywhere near the rate of investment splashed out. There are too many media organisations making promises to businesses that they can’t keep and sadly too many people getting suckered in by them.

There are so many ways to get attention to your product or business that don’t cost a single penny, which so many people are not exploiting. The best return on investment is when you see increased business from doing something that cost you nothing. So before you think about investing in marketing, why not invest some time and energy in activities that don’t cost anything and see what response you get.

Think creatively

At Plymouth Wrestling Association we had to think a bit creatively this week but because of a bit of creativity we have had a daily feature on the biggest commercial radio station in the area on their breakfast show, we have a slot on the local BBC this Saturday the day before the big show and we are all over social media and the internet. All of this activity has led to us nearing a sell out of tickets before doors open which is an incredible achievement.

Your audience has never been closer and easier to get in direct contact with so lets use these opportunities. Why pay someone to do something you can do yourself. At the end of the day that is what marketing is, I don’t know of many people on this planet who don’t have the ability to let someone else know about something.

Ideas

You don’t need to be a marketing guru to have a good idea of how to get the word out. Ideas aren’t linked to experience or intelligence. So if you are trying to promote something stop and think to yourself, who are your audience? Where are your audience? And how can I reach them?

There is nothing more rewarding than seeing your own hard work pay off and if your willing to work hard at marketing your product you will see the rewards.