My Dementia Awareness Week 2016

dementia

This last week has been my busiest week since I launched my book on dementia titled “Unbreakable Bond.”

The week actually started last Friday when I recorded an interview with Pirate FM, one of the biggest commercial radio stations in the South West. This interview went out on Monday and you can listen to it here:

http://www.piratefm.co.uk/blogs/wheres-your-head-at/unbreakable-bond/

Then on Monday, ITV Westcountry filmed a feature on dementia with me, which aired across the southwest on Tuesday evening:

http://www.itv.com/news/westcountry/update/2016-05-18/dementia-fears-preventing-people-from-seeing-gps/

On Wednesday I was invited by Alzheimer’s Society South West to speak at the Cornwall Dementia Action Alliance Partnership Launch at the Royal Cornwall Showground.

This was all off the back of being published in “The Journal of Dementia Care” last week.

The best thing about being this busy, is the number of people I am being able to touch and impact with my story, as that is what it is all about. Thanks to all these media companies and charities I can touch more people than I can by myself and I appreciate every one of them.

Inspirational

I have met some very inspirational people this week and heard a lot of personal stories about how dementia has affected them. If it wasn’t for Dementia Awareness Week I may not have heard these stories or been touched by them and it has been so important to me to hear them. So often in life we get caught up in our own lives and problems, but hearing from other people gave me insight and perspective, which was really appreciated.

Thanks to everyone I have worked with this week, with the raised media profile, my book “Unbreakable Bond” made it back to the top of the bestseller charts. This wouldn’t have happened if it weren’t for everything that happened this week. It’s not for vanity that this is important but because the more books I sell, the more lives the story of my mum and I can help and that is what it is all about.

Proud

I hope my mum is proud of what has been accomplished this week and the fact that she can continue to play her part for years to come in helping people affected by dementia.

To find out more about my book and get a copy go to:

www.unbreakablebond.co.uk

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Media relations

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At the moment I am doing the media rounds for my book “Unbreakable Bond.” So over the space of 5 days, I have 3 radio interviews with prominent local stations across the South West of England.

My first interview was yesterday on BBC Radio Cornwall, then this Saturday I am on Phonic FM in Exeter and then finishing up on Monday on CHBN in Truro. This is the busiest little media patch I have had in a little while and I am very much enjoying it.

You never know who is listening

The thing with being interviewed on radio is you never know who is listening. A five-minute interview could lead to lots of new interest for my book, or it might not do anything for it. The question I have to ask myself then is – are doing radio interviews worthwhile if it doesn’t lead to further sales of the book?

Through my printing and distribution companies I can track every time someone purchases my book and where they purchase it. Sadly the thing I can’t find out is what triggered the person to buy the book. If a book is sold just after a radio interview – is it coincidence or was someone listening? If a book is purchased a month after a radio interview – was it because someone just remembered about that interview they listened to with me or listened to it again on a catch-up service?

Don’t be disheartened

It can be disheartening when you invest your time to do a bit of media and it doesn’t seem to have a knock on effect on sales. As this is what you want from the media exposure, you want more people to be reading the book. I think though that no matter if everyone or no one is listening, it is still worthwhile as I believe every piece of media you do contributes to the brand. Being on a TV show, Radio programme, newspaper or website gives your voice more of an authority and might lead you to getting another chance on another platform to talk about your product.

Being on a TV show or Radio programme gets people excited for you and gives you something to talk about and hype on your own social media feeds and websites. You don’t always want to be just continuously posting about your book, so posting about being on a TV show or Radio programme gives you an indirect way and a different way of promoting your book.

If you don’t say yes to opportunities you will never know where they might lead. Even if they lead nowhere at least you now know that, you have gained experience along the way and you may have made a contact or two.

Keeping the ball rolling

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It is now over a year since the launch of my book “Unbreakable Bond.” I am still as passionate as I was on launch day to get this book in to the hands of many people as possible. This has meant since early 2015 I have been keeping the ball rolling on the promotion of the book.

I have no promotion team or advertising budget, so every bit of attention I have to scrap for and I am willing to scrap. Every week I try to set aside a small manageable amount of time to dedicate to spreading the word about the book. It would have been so easy for me to just blitz the promotion at the start and then do nothing, but I think this slow and steady approach has paid dividends. I am seeing constant sales of the book and regular new avenues of promotion opening up.

Mental Health Foundation

It’s like this week the Mental Health Foundation featured a piece on my book, which was seen by thousands thanks to their social media promotion:

https://www.mentalhealth.org.uk/stories/my-mum-and-i-unbreakable-bond

This has lead to the book getting back inside the Top 10 on Amazon for its category, which is amazing. With my hard work and the support of others this book isn’t fizzling out or going away, which I am immensely proud of.

Features

I also have features coming up later this year in the Dementia Care Journal (a leading Dementia publication) and some local radio stations. Even though each week there isn’t a new article somewhere about my book, there is always something going on behind the scenes.

At the moment I am building some great relationships with important and influential people in the dementia world, which I hope will lead to great fruit in the months and years to come. Publicising something is a game that you have to keep the right mind to each week. Some weeks you get lots of support and activity because of your work and some weeks you don’t but you need to work your hardest each week regardless of what the outcome is, as it is only by doing this that great results come.

I am forever thinking of and finding new ways to promote the book and I hope that for years to come that this book continues to be a relevant and a used tool to help people currently caring for people with dementia.

To buy my book or find out more about it go to www.unbreakablebond.co.uk

Marketing and publicity

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As we are now a month away from Christmas I am starting to try and ramp up the marketing and publicity of my book “unbreakable Bond”, to try and benefit from the extra retail spending that is going on.

I have a very small marketing budget and no marketing team for my book, so it’s just about me working hard and using the money wisely. I want to make sure that I get the most out of the fund that I have and get a great return on investment.

Free publicity

The first thing I am trying to do is get free publicity. This involves me emailing countless media outlets in the hope that one will pick it up and feature a piece on my book. After every piece of media there has been about my book, I have noticed a rise in sales so I feel it is worth investing my time in writing countless emails. I know most will come to nothing but that time investment is worth it for the one that does.

Next thing I am trying to do is to get dementia websites and member organisations to feature and talk about my book. This involves a lot of speculative emailing again, as well as sending copies of my book to these organisations in the hope they feature something on the book. This has worked quite well so far with a handful of dementia websites featuring the book. The brilliant thing about doing this is that it gives the book more credence when a respected dementia organisation talks about it, as it is like an endorsement.

Promotion

I try as much as I can to promote it for free online, posting links to buy the book on websites and posting about it on social media as often as I can. The great thing about this method is you never know who is reading what on social media and with the right people liking, commenting on or sharing something I post, it can help expand my audience greatly and get in front of people I wouldn’t have been able to reach without it.

The next plunge this month is to do paid for advertising on Facebook. I haven’t done this before, so I am bit cautious about how much to invest and how to tailor the advertising but I am excited to see how it goes. I think social media is such an important an accessible market now, that I need to have a good presence to get the book noticed.

My mission through all of this is just to get the book in as many hands as possible. For all those out there plugging away promoting something they have created, I salute you and for anyone with some money in their account I would ask you kindly to follow this link and buy the book.

http://www.unbreakablebond.co.uk/#!grab-a-copy/cqh1

 

 

Blessings in disguise

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This week the Church of England have taken over the headlines here in the UK, after leading cinemas refused to screen a commercial they had made featuring the Lord’s Prayer.

The advert that they submitted can be seen here:

There were no complaints made from the general public about the advert and the rules set out by the Committee of Advertising Practice only urge advertisers to avoid causing offence and inciting hatred, they do not say that something of a religious nature cannot be shown.

A lot of us will no doubt be going to the cinema over the Christmas period to see the new blockbusters like Star Wars, so it was a great advertising idea by the Church of England to capitalize on this market. I think that churches need to use media and interact with culture to reach people in the modern world we live in, so will always support initiatives like this as I want to see more things like this. I want to see the media taken over on all levels.

I think he big cinema chains scored a huge own-goal by banning this advert. From a business perspective they gave away income and lost future potential business from the Church of England. After doing this they also gave the Church of England a million times more publicity than they would have got, if the advert hadn’t been banned. The biggest marketing and publicity companies would be giving themselves the biggest high fives if they managed to get the publicity that this advert has received but it wasn’t a marketing company, it was a church.

The big chain cinemas could face a backlash for this action as by some media outlets they are being seen as not allowing freedom of speech. People will continue to go and see films, don’t get me wrong, but peoples view of certain chains of cinemas could change considerably.

In the UK, the media is telling us that we are becoming less of a Christian nation. The uproar about this advert being banned gives me hope and I think shows that although church attendance maybe down or the number of people who call themselves Christian maybe down, underneath these numbers I think there is still a lot of support for the church and Christian faith in the UK.

The timing of all of this in the run up to advent and Christmas is brilliant for the church and Christianity. The cinemas did not think this through at all but I hope through this incident that it will encourage more people to think of Christ this Christmas.