At the moment I am doing the media rounds for my book “Unbreakable Bond.” So over the space of 5 days, I have 3 radio interviews with prominent local stations across the South West of England.
My first interview was yesterday on BBC Radio Cornwall, then this Saturday I am on Phonic FM in Exeter and then finishing up on Monday on CHBN in Truro. This is the busiest little media patch I have had in a little while and I am very much enjoying it.
You never know who is listening
The thing with being interviewed on radio is you never know who is listening. A five-minute interview could lead to lots of new interest for my book, or it might not do anything for it. The question I have to ask myself then is – are doing radio interviews worthwhile if it doesn’t lead to further sales of the book?
Through my printing and distribution companies I can track every time someone purchases my book and where they purchase it. Sadly the thing I can’t find out is what triggered the person to buy the book. If a book is sold just after a radio interview – is it coincidence or was someone listening? If a book is purchased a month after a radio interview – was it because someone just remembered about that interview they listened to with me or listened to it again on a catch-up service?
Don’t be disheartened
It can be disheartening when you invest your time to do a bit of media and it doesn’t seem to have a knock on effect on sales. As this is what you want from the media exposure, you want more people to be reading the book. I think though that no matter if everyone or no one is listening, it is still worthwhile as I believe every piece of media you do contributes to the brand. Being on a TV show, Radio programme, newspaper or website gives your voice more of an authority and might lead you to getting another chance on another platform to talk about your product.
Being on a TV show or Radio programme gets people excited for you and gives you something to talk about and hype on your own social media feeds and websites. You don’t always want to be just continuously posting about your book, so posting about being on a TV show or Radio programme gives you an indirect way and a different way of promoting your book.
If you don’t say yes to opportunities you will never know where they might lead. Even if they lead nowhere at least you now know that, you have gained experience along the way and you may have made a contact or two.