Promoting an event

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One thing I am doing a lot at the moment is helping promote live entertainment shows. Whilst doing this I am always trying to think of new and different ways to get attention on the product, without having to spend any money.

There are so many platforms and avenues available now to promote events and products, the problem is that the audience you are trying to get hold of are so spread out, that there aren’t many places to go to in order to reach a big audience. This means you need to be constantly active and active across a number of places.

Converting views to sales

When I first started promoting events in the early 2000s all I had to do was buy advertising in the local paper, to the city I was promoting in and I would draw a crowd. Now we live in an era where even if you get millions of views across social media, it seems to be harder than ever to convert them in to sales.

The problem is that people aren’t actually taking in what they are reading on social media, they are just scrolling through. Liking something takes no time or commitment, so even an engagement doesn’t mean much to be honest.

Connecting audiences

What I try and do now when I promote events, is try and work in partnership with other groups, people and companies. Everyone has an audience, but the way to truly grow an audience is to share audiences. An audience is a huge asset and the more you can connect what you are offering with new audiences, the more what you are offering is worth.

I also believe that as a society we don’t hand over money for things as freely as we used to. Everyone wants a good deal and everyone’s attention is being taken in a hundred directions, so getting customers to pay for tickets for an event is harder and harder. Sadly the costs of running shows haven’t diminished so it is a hard time for an entertainment promoter, unless you have a big brand behind you. You only have to look at the number of pubs and entertainment venues that have shut down in the last few years to show you that.

Competing in the marketplace

To compete in the marketplace, building a brilliant brand is paramount to success. The better your brand is, the less you have to spend on marketing as more people care about your product and will come to you instead of you always having to go to them.

So if you are promoting a live event the thing I would advise to concentrate on is your brand, as everything comes off the back of that.

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Keeping the ball rolling

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It is now over a year since the launch of my book “Unbreakable Bond.” I am still as passionate as I was on launch day to get this book in to the hands of many people as possible. This has meant since early 2015 I have been keeping the ball rolling on the promotion of the book.

I have no promotion team or advertising budget, so every bit of attention I have to scrap for and I am willing to scrap. Every week I try to set aside a small manageable amount of time to dedicate to spreading the word about the book. It would have been so easy for me to just blitz the promotion at the start and then do nothing, but I think this slow and steady approach has paid dividends. I am seeing constant sales of the book and regular new avenues of promotion opening up.

Mental Health Foundation

It’s like this week the Mental Health Foundation featured a piece on my book, which was seen by thousands thanks to their social media promotion:

https://www.mentalhealth.org.uk/stories/my-mum-and-i-unbreakable-bond

This has lead to the book getting back inside the Top 10 on Amazon for its category, which is amazing. With my hard work and the support of others this book isn’t fizzling out or going away, which I am immensely proud of.

Features

I also have features coming up later this year in the Dementia Care Journal (a leading Dementia publication) and some local radio stations. Even though each week there isn’t a new article somewhere about my book, there is always something going on behind the scenes.

At the moment I am building some great relationships with important and influential people in the dementia world, which I hope will lead to great fruit in the months and years to come. Publicising something is a game that you have to keep the right mind to each week. Some weeks you get lots of support and activity because of your work and some weeks you don’t but you need to work your hardest each week regardless of what the outcome is, as it is only by doing this that great results come.

I am forever thinking of and finding new ways to promote the book and I hope that for years to come that this book continues to be a relevant and a used tool to help people currently caring for people with dementia.

To buy my book or find out more about it go to www.unbreakablebond.co.uk

Getting your name out there

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If you want to be noticed and recognised for something you do, you have to be prepared to put the work in. Unless you are out there telling the world about what it is you are doing, people aren’t going to know what you are doing and how good you are at something.

Taking notice

You could have created the best product, the best piece of art, the best company, the best charity, the best sports team etc. but just because something is good, it doesn’t mean people are going to take notice.

It’s like with my book at the moment. Unless I get out there and promote it – no one is going to know about it. With my book, the more people that know about it, the more lives it has the chance to impact. Something being great isn’t going to change and impact lives, it’s people knowing about it that is going to change lives.

Being the best self-promoter

Once you have a great reputation, people will get to know about you and your work through word of mouth but until you have that platform you have to be brave and be the biggest self-promoter on the planet. If you want something to take off you can’t be shy. You have to be prepared for people to laugh in your face, to criticize and to not want to listen. You can’t have too much pride, you have to keep moving, keep smiling and above everything believe in yourself.

I am constantly emailing people, ringing people and tweeting people to try and get the word out there. I am trying to make connections with influencers in the marketplace and get them on board. I am trying to get endorsements, features in publications and opportunities to speak at events. These are the key ways I have to drive this book forward. I’m not going to get that good review or endorsement that propels the book forward without going out there and finding it.

Right audience

Your life can change just by getting yourself in front of the right audience; so don’t stop until you find it. To get yourself ahead of the competition you have to be prepared to work harder, do more and think in different ways to your competition. The marketplace is very crowded so getting yourself noticed is harder than ever these days, so you have to be prepared to work harder than ever.

Set yourself goals and targets for the work you want to have done to promote yourself this week and stick to it. Remember being good at something or having something good is only one part of the battle. It’s time to start thinking of self-promotion as a positive thing and to stop letting it be the thing that stops us from getting to where we want to be.

Everyone can Support Someone

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I think there is one thing that so many of us are all capable of that can change the world. That one thing is supporting someone. We can all do things in our own right and by our own hands to change the world, but we can do more and make more change by supporting others.

Someone’s dreams can be made or broken by the support of just one person. When you are trying to achieve something and your passion, commitment and determination are being tested, it can just take one supporting word from another to keep you going.

When someone supports something you are doing it can make it all feel worthwhile. Support can make you push even harder to achieve something, it can raise your conviction and let you know what you are doing is good, is wanted, is needed.

I think too often we break each other down or question each other’s motives, instead of showing them support. You may never know how someone is feeling or the pureness of their heart, but I would rather give them the benefit of the doubt and try to help, than to let their dreams fall to pieces.

Supporting someone can take many forms. It can be buying something somebody is selling, promoting them on your social media feed, giving them words of encouragement, giving them ideas, putting them in touch with someone else who can help, giving them financial support and the list goes on.

There are many things you can do to support others, which will cost you nothing and not impact your day-to-day life in any negative way. To give support costs nothing but to receive it is priceless. Your support can be all it takes for something big to happen in this world, never under estimate the power of it.

Last week I received some amazing support for my book project after having a fair few doors slammed in my face, but it was that one piece of support that meant more than those many slammed doors. That is how powerful support can be, it can outweigh any amount of negativity.

Lets be a world that supports each other and sees real amazing change happen in our lifetime.

Finding Information

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Regular readers of my blog will know that I released a book titled “Unbreakable Bond” last week, the story of caring for my mum with Early Onset Dementia. Now that it is out there and available for people to get a copy I have to make it is as findable as I possibly can. If you write something and nobody knows about it, nobody will read it.

I wrote the book with the aim of it being a support and comfort to those facing similar issues and I wholeheartedly believe that there are many people in this world who are facing those same issues. If this book doesn’t reach these people then it has failed in it’s objective. My words alone won’t help anyone; it takes people reading them for them to become helpful.

The good thing is that in this day and age of the Internet and social media you no longer need a huge marketing budget to get the word out, you don’t even need any money at all. To get the word out you just need hard work and a slice of luck. You need to find where you audience is and go to them, instead of waiting for them to come to you. You can piggyback off the popularity of websites and social media feeds and use their popularity to get the word out by posting on forums and contacting sites with big audiences.

Join the Conversation

In an online world it is so easy to start a conversation or jump in to a conversation and this is a great way to promote something. It is the old-fashioned word of mouth technique in a 21st century setting. Instead of having to talk to people face to face and one by one about something now you can have a conversation with multiple people at once that has a worldwide audience.

When promoting something the only thing that you have to make sure is constant is your hard work. You can put in the same amount of time each day promoting something, but some days you will get much better response than others. Sometimes you can post links online to a product you are trying to sell and nobody clicks through or makes a purchase then some days lots of people click through and make purchases.

Get People Talking

The best way to help people find your work is for other people to start talking about it. If people have an audience and an audience, which listens to them, you can tap in to it. When someone who is not connected with a project directly talks about it that carries much more weight than you talking about it yourself.

I think people are information hungry but that doesn’t mean we can take them for granted. If you don’t make your information easy to find people may not put in the hard work to find it, especially if you aren’t a recognised name.

If like me you have written a book on a subject that there is already a flood of information on already on the Internet, you have to work that much harder. If your project is niche or linked to a niche subject then it will be easier for people to find, but that is still no excuse for not working hard to promote it.

Getting Attention

I think it is important not to get too hung up on the number of purchases or downloads you have had for your book if you aren’t an established author. When you write something and you are promoting it you should only focus on getting attention for your book. If you set targets you will only be disappointed, it is so hard to tell sometimes which book is going to take off and it is not always the best book that does take off.

So in conclusion if you want people to find information you have written, make sure you go to your audience with that information and get their support. Don’t wait for them to find you. If you can get people passionate about your information, people will find it more easily.

To help you find my book more easily here is a link to it J

http://www.amazon.co.uk/Unbreakable-Bond-Adam-Sibley-ebook/dp/B00UM6ATBW