How Clickbait has made the world focus more on headlines than quality content

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It seems we are a generation that are a sucker for a headline and will click links based merely on what they say. We get overexcited about what we are about to click through to and then 9 times out of 10 are left disappointed.

Viewing statistics are King

In today’s world no one seems to care about content and brand, all people care for is views so that they have impressive figures to boast to potential advertisers and sponsors. If I were running an organisation that created content I would want my brand to be known by what it provided, rather than how they sell what they do.

If something is being heavily promoted it is usually because the company behind it isn’t confident enough in the product. As a world we need to become a more discerning audience. I hope that one day that instead of being guided towards things by well-worded links that instead we go directly to the content providers that we value and that we think provide great content.

Sharing content has never been easier

I think because sharing content is so easy these days, there is so much out there and everyone is fighting to get noticed. This isn’t the only problem, one thing I notice on my social media feeds is that someone has been duped in to watching something through clickbait and then it then shows up in all their friends newsfeeds, so they in turn have a look and not before long the video, article or media has spread like wildfire. Hitting a share, retweet or like button I think at times has made it too easy for people to share things and has contributed to the clickbait world we live in.

The biggest and most successful companies in the world are the ones that provide the best service or product. If you are a growing company that wants to be big then you need to act like a successful company in the way you deliver your product, brand or service.

Engaging an audience

As a company you surely don’t want an audience that clicks through once and then never again, you surely want to be a company where your audience continues to engage with you. If you have to hide your brand to get people to clickthrough because you are regularly clickbaiting, then what is the value of clickbait?

You know you are a successful company when people are talking about your organisation without you having to use clickbait. There is more value in your audience posting things online off their own back, than there is in you posting things talking about how great your own company is.

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Pride

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A big way to drive traffic to a blog, is putting a link to your blog posts on your social media feeds. Last year when I started the blog I did that for every blog post, publicizing every new blog post on my Facebook, Twitter, LinkedIn and Tumblr. This helped me attract a lot of traffic to the site, with Facebook being my biggest driver of traffic.

Last year I however stopped publicizing my blog on Facebook. I kept publicizing it on all the other platforms but not on Facebook, after I saw friends posting negative things about my blog. After reading the comments my pride was hurt and I didn’t feel confident sharing it on that platform any more, as my blog was all about trying to do something positive, so I wanted to shield myself and the blog from anything negative.

Missing out

My pride and confidence took a bit of a hit, my opinions and my blogs didn’t change but I was missing out on a huge market for my blog. My pride was hurt. I talk a lot in my blogs about stepping out and being confident, but sadly I fell short of what I blog about.

In my blog I stand for a lot of things and am outspoken because this is the way I like to live. I would rather be standing for an opinion and speaking my mind rather than standing against something or hiding my thoughts. I don’t quite 100% agree with it but I do like the quote “if you don’t stand for something you will fall for anything.” I would also rather try and fail than fail to try.

A few weeks ago I got brave and posted a link to one of my blogs on Facebook:

https://adamsibley.wordpress.com/2015/07/08/kingdom-building-not-church-building/

I was blown away by the amount of positive feedback I got and the amount of traffic that came to my blog because of the link. It built my confidence so much that I will now be putting more blog links on my Facebook. It is strange what a bunch of people clicking a like button and typing on computer keyboard can do.

Affecting people

If I was outspoken in an outrageous non-politically correct way, I would understand the negative response but I just never thought I would get any negative feedback from trying to do something positive. I will learn however, that whatever response I get positive or negative, that responses mean I am affecting people and that is a good thing.

I think we are all very prideful people at heart, but a key thing I am looking forward to master is how to take a comment and use it to help educate me, drive me and improve me. You may not agree with everything I think or believe in, but if you don’t I would be more than interested in hearing what you think and believe in. If we all instead of reacting with negative comments, used social media and the Internet to share our own thoughts and beliefs I think the world would be a better place.

A thought and opinion has more chance of impacting the world if it is shared and if you believe in that opinion enough, what people say about it shouldn’t matter.