The Magic of the FA Cup

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As many readers of this blog know, I am a massive football fan. The FA Cup is a cup competition in England that is one of the most historic in the world but it is a competition that has seen better days and I believe something needs to be done.

There has been lots of talk in the press over the last week of how to revamp the competition, with much talk about getting rid of replays but I don’t think that removing replays will do much to breathe new life in to the competition. To me it’s not the amount of games that needs to change, it is the perception of the competition as a whole.

Spin

The BBC and the FA over the last few years have been trying to do a lot of PR, branding and spin to increase the perceived value of the brand with slogans like “the magic of the cup” “Every game’s an adventure” and so on, but I don’t think it is working.

The reason I don’t think it is working is because of what I saw over the weekend. Whilst watching a couple of the live games on TV I saw a lot of empty seats. At the moment people don’t think it is worth paying to go to a cup game but if it was a league game they would. The FA needs to help clubs get people in to games, by offering discounts, working in the communities etc, just doing anything to fill the grounds, as if you see a full ground, it creates more of an atmosphere, looks better on TV and gets more people talking.

Changing the prize

The FA need to change the prize for the FA Cup. If they could negotiate for the winner of the cup to get a Champions League spot, then winning the cup is more valuable. They could make a rule that you could only make two changes from the starting 11 at your last league game to make sure the competition is played with most of the star players of the big teams. You could make it so that the two finalists, as a reward get to enter the competition in the 5th round the following season. More needs to be at stake for the competition to gain value.

To the big clubs winning the FA Cup its not seen as much of an accomplishment any more, as they are so focused on the Premier League and the Champions League, until this mindset changes the FA Cup will continue to be a much smaller competition than it used to be. If the FA invest in the competition they will be able to charge more for TV rights because at the moment I can only see the value of the TV rights only going in one direction while the Premier League and Champions League go the other way.

The FA Cup

With everything that has been going on with FIFA and with getting quoted in the Telegraph, I haven’t had chance to blog about last weekends FA Cup final.

Being a massive Arsenal fan, I sat and watched with great joy as we won the game 4 – 0 with one of the goals being a goal to remember. This is the second year in a row that Arsenal have won the cup, with this latest triumph breaking records for FA Cup wins. To go throughout two years of a competition without being beaten is a spectacular achievement.

After so many trophyless seasons at Arsenal it is great to be winning things regularly again, as it seems in football success is only judged by trophies won if you are a big club. I think this is sad as I think there are many ways to judge success but that is the pressure the big clubs are under where winning is everything.

Now Arsenal have the FA Cup it won’t mean as much to win it again next season and won’t been seen as a big success to win it. Arsenal will now be expected to challenge on so called bigger fronts like the Premier League and Champions League.

I think Arsenal are a team going in the right direction and are building a solid base to grow form and be successful for a long time. I am proud to be an Arsenal fan and I think our time is coming soon. We’ve had to wait a while for it but I think it will be worth it when it comes.

Keeping our manager Arsene Wenger for as long as we have I think will pay long-term dividends. We are different to nearly every other club which seems to have a hire and fire mentality and seem to have teams of egos and mercenaries.

Our playing style has developed this year which is great to see but the philosophy remains and I for one can’t wait to see what next season brings.

The blurred world of TV personalities and social media

Regular readers of the blog will know I am a big fan of football. Last night I was watching the FA Cup Match between AFC Wimbledon and Liverpool on the BBC. Like many fans, whilst watching games I will normally be on Twitter making comments on the game and seeing what other people are saying about the game.

The host for the programme was Gary Lineker and during the game whilst he wasn’t on camera he was tweeting from his personal Twitter account. One of his tweets contained a swear word which he later then blamed on auto-correct. No one will ever know besides Gary if he did tweet the swear word intentionally or not but I think it does raise an interesting situation.

Gary is paid a salary by the BBC, which is funded by License Fee paying members of the general public. He like anybody else has the right to have their own Twitter account and tweet their own views. On top of this I know Twitter is a great platform to promote TV shows as well, so I think it is good that TV personalities use their own following to drum up support and viewers for a show.

With all that said though, I do think when you are working you are representing the company you work for during that period of time. I am sure there are policies about swearing on air but do TV companies and the like have policies about engaging with social media whilst live on air?

I think what you say on twitter should be treated the same as if you were to say something out loud. I think in many ways we have wised up to that as a world with the police getting involved in trolling, bullying and threats made on social media. Celebrities need to be more careful than most on Twitter as they have so much to lose with an accidental or mistaken tweet.

If someone is tweeting from their own personal twitter account whilst working are they increasing their own brand and awareness whilst being paid to do a job? If so is this right? Should the employer have the right to stop people from tweeting whilst working or have control over what they are tweeting?

Many people in all kinds of lines of work will tweet whilst working. Some will have on their profile that their views are their own and not the company they work for and some won’t ever mention the company they work for to try and avoid any problems. If a person is synonymous with the job they do or the company they work in, I think it is nearly impossible for what they say on social media not to be associated with that job or company.

As I say in lots of my blogs about social media, it is an ever-evolving thing, which evolves at a rate of knots. This makes it hard for policies and procedures to keep up and remain relevant. In a lot of cases on social media it takes something to happen for people to have an opinion on whether it is right or wrong and for a procedure or policy to be put in to place. I think the situation last night was case in point.