How Clickbait has made the world focus more on headlines than quality content

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It seems we are a generation that are a sucker for a headline and will click links based merely on what they say. We get overexcited about what we are about to click through to and then 9 times out of 10 are left disappointed.

Viewing statistics are King

In today’s world no one seems to care about content and brand, all people care for is views so that they have impressive figures to boast to potential advertisers and sponsors. If I were running an organisation that created content I would want my brand to be known by what it provided, rather than how they sell what they do.

If something is being heavily promoted it is usually because the company behind it isn’t confident enough in the product. As a world we need to become a more discerning audience. I hope that one day that instead of being guided towards things by well-worded links that instead we go directly to the content providers that we value and that we think provide great content.

Sharing content has never been easier

I think because sharing content is so easy these days, there is so much out there and everyone is fighting to get noticed. This isn’t the only problem, one thing I notice on my social media feeds is that someone has been duped in to watching something through clickbait and then it then shows up in all their friends newsfeeds, so they in turn have a look and not before long the video, article or media has spread like wildfire. Hitting a share, retweet or like button I think at times has made it too easy for people to share things and has contributed to the clickbait world we live in.

The biggest and most successful companies in the world are the ones that provide the best service or product. If you are a growing company that wants to be big then you need to act like a successful company in the way you deliver your product, brand or service.

Engaging an audience

As a company you surely don’t want an audience that clicks through once and then never again, you surely want to be a company where your audience continues to engage with you. If you have to hide your brand to get people to clickthrough because you are regularly clickbaiting, then what is the value of clickbait?

You know you are a successful company when people are talking about your organisation without you having to use clickbait. There is more value in your audience posting things online off their own back, than there is in you posting things talking about how great your own company is.

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Facebook

I have to admit to checking my Facebook feed about 50 million times a day. At the end of each day I would hate to think how much time of my day had been spent reading it. Every once in a while I learn something about a friends life but for the most its words and photos that I won’t remember tomorrow.

I use to be guilty of putting a post or update up just to see how many likes I got. I think for many people Facebook is a place to show off, to validate their own existence or to try and make them look better than other people. They don’t care what names and what people like their status they only care about the number of likes.

Why should a post about me going to work at Wembley Stadium get more likes than a post saying that I am having a good afternoon with my family? At the end of the day or the end of your life what is more important? To me I would say its spending time with your family. I think we need to start liking people living happy and fulfilled lives and not just people showing off.

For me life is about relationship and I think Facebook should be the same, the more you care for others, hopefully the more they will care for you. Instead of just stalking people online or just liking statuses all the time lets work on our relationships, as clicking a button does not a relationship make.

Don’t take peoples Facebook accounts at face value. A Facebook profile for many is a projection of what they hope or want life to be. So don’t just like what they say, engage with what they are saying and connect with them properly so you know how they are really feeling. Lets enjoy the good moments together and be there for the hard times and lets know how people are really feeling.

Recently I had a huge cull of friends on Facebook and it was easier than I thought it would be. I had lots of people on there that I hadn’t seen or spoken to in years and is that really a friend? Yes I may get a lot less likes to the posts I put up from now on but after re-evaluating, that is not what I am on Facebook for.