I think it is easier today than it ever was before to share our opinion with the world. A post, a tweet, an email, a status, a blog, there are now many ways that we can instantly share how we are feeling, our opinions and our thoughts with anyone who wants to read them.
Back just twenty years ago there weren’t these opportunities that we have today to communicate with the world around us. To complain about a newspaper article you would have to write a letter and post it, now you can post a comment online underneath the article. To complain to a company about poor service you would have to phone them up or go to the business premises, now you can tweet them or message them on Facebook and get a response.
If you had an opinion about something it used to be a case of just verbalising them with your friends and family, now you can write a blog or post them on social media to start conversation. Your opinion can then quickly get exposure to millions of people you will never meet and before you know it people are talking about it.
It’s a jungle out there
The problem we have though is that because there are so many people, trying to share so many opinions, it is so easy for them to get lost in the jungle, which is the online world. Sharing your thoughts is very easy now but trying to gain an audience, I believe is harder than ever. For a thought or opinion to make a difference it needs an audience and a pretty big audience to make an impact.
When you have an audience, you then need the right people in your audience. Online there are so many automated, bot and spam accounts, you never know how many actual people are reading your words. There is a huge difference between viewing and reading. So many people just scroll through their social media newsfeeds, just scanning and not actually reading, that many people will just scroll on past what you are trying to share with the world.
Real world engagement
For your voice truly to be heard you need real world engagement, not online engagement. A like or a favourite on social media isn’t going to get your voice heard. What will get your voice heard is someone reading what you type, taking it on board and doing something about it in the real world.
Don’t think just because something you said got a bunch of retweets that it is making a difference. With social media and the Internet the term ‘5 minutes of fame’ must have been taken down to ‘a few seconds of fame.’ What trends this morning probably won’t this afternoon.
If you’ve got an opinion that you want the world to hear, don’t get complacent with it. Couple your opinion with some action and keep going with it. Make sure you are talking to the right people, not just anyone. One right person hearing your thoughts and opinions can be worth more than a million of the wrong ones.
Share what you want to share
I would encourage everyone to share what they have a burning passion to share, just make sure you are always aware of you are sharing it with. Just because we have the ability to share so easily these days lets not get lazy with it, as I think in todays world it is even harder to stand out, as with this new power at our finger tips everyone is at it.
I think social media is too much about encouraging us to have our own personal accounts and I think this just leads to more isolation. I think it is more important than ever to actually work with people and band together. It’s a big world out there online and just because you are a member it doesn’t always mean you are connected or feel connected.