Finding Information

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Regular readers of my blog will know that I released a book titled “Unbreakable Bond” last week, the story of caring for my mum with Early Onset Dementia. Now that it is out there and available for people to get a copy I have to make it is as findable as I possibly can. If you write something and nobody knows about it, nobody will read it.

I wrote the book with the aim of it being a support and comfort to those facing similar issues and I wholeheartedly believe that there are many people in this world who are facing those same issues. If this book doesn’t reach these people then it has failed in it’s objective. My words alone won’t help anyone; it takes people reading them for them to become helpful.

The good thing is that in this day and age of the Internet and social media you no longer need a huge marketing budget to get the word out, you don’t even need any money at all. To get the word out you just need hard work and a slice of luck. You need to find where you audience is and go to them, instead of waiting for them to come to you. You can piggyback off the popularity of websites and social media feeds and use their popularity to get the word out by posting on forums and contacting sites with big audiences.

Join the Conversation

In an online world it is so easy to start a conversation or jump in to a conversation and this is a great way to promote something. It is the old-fashioned word of mouth technique in a 21st century setting. Instead of having to talk to people face to face and one by one about something now you can have a conversation with multiple people at once that has a worldwide audience.

When promoting something the only thing that you have to make sure is constant is your hard work. You can put in the same amount of time each day promoting something, but some days you will get much better response than others. Sometimes you can post links online to a product you are trying to sell and nobody clicks through or makes a purchase then some days lots of people click through and make purchases.

Get People Talking

The best way to help people find your work is for other people to start talking about it. If people have an audience and an audience, which listens to them, you can tap in to it. When someone who is not connected with a project directly talks about it that carries much more weight than you talking about it yourself.

I think people are information hungry but that doesn’t mean we can take them for granted. If you don’t make your information easy to find people may not put in the hard work to find it, especially if you aren’t a recognised name.

If like me you have written a book on a subject that there is already a flood of information on already on the Internet, you have to work that much harder. If your project is niche or linked to a niche subject then it will be easier for people to find, but that is still no excuse for not working hard to promote it.

Getting Attention

I think it is important not to get too hung up on the number of purchases or downloads you have had for your book if you aren’t an established author. When you write something and you are promoting it you should only focus on getting attention for your book. If you set targets you will only be disappointed, it is so hard to tell sometimes which book is going to take off and it is not always the best book that does take off.

So in conclusion if you want people to find information you have written, make sure you go to your audience with that information and get their support. Don’t wait for them to find you. If you can get people passionate about your information, people will find it more easily.

To help you find my book more easily here is a link to it J

http://www.amazon.co.uk/Unbreakable-Bond-Adam-Sibley-ebook/dp/B00UM6ATBW

Social Media

Is it a platform to inform, share or to interact?

A place to showoff or reinvent yourself?

To control the way people think about you and or your brand?

I think the more social media evolves the less social it is becoming. Companies may provide social media services like Facebook and Twitter but it is the users and their activities that drive social media forward.

We are becoming more of an age now where people see themselves as a brand and their online presence is a huge part of that. Social media is a place where we can try and change the preconceptions people have of us and where we can each be a celebrity to the people that follow or friend us. These things mean we are more worried about what people think of us than we are of enjoying the social media experience.

A growing trend I have noticed is the one way social media conversation. Now to get messages across and to promote themselves online people don’t need to do anything themselves or indeed be themselves. In the social media world reputation is for sale. For small fees people can buy likes and followers, using free software people can automate their social media feeds to post certain things at certain times without being online themselves and if money is no option they can pay a person or company to manage their social media for them.

When going through newsfeeds and timelines you just don’t know if it’s a robot or person speaking any more. The art of conversation is interaction but if you have timed something to go out when you aren’t online you can’t get that conversation going. It would be the same as sending a laptop to a meeting instead of yourself, with pre-recorded messages to play, what would anybody get out of it?

Now that you can get jobs and work based on your online presence it is no wonder that social media has turned in to a business where success is available at a price. I just think from a business point of view the way to get the most out of everything you post is to be talking to people who reply and be actively talking online to what other people are saying. The more you get involved with other peoples conversations online the more people will get involved in yours.

I think there are a lot of savvy people who are creating businesses off the back of social media who have seen an opportunity and I think there will always be people out there who will use them but for me I want to continue seeing how the social media experiment goes organically.

Social media and its use is something that interests me very much so I for one am very excited to see how it continues to evolve.