As many of you know I am currently running a Crowdfunder campaign to crowdfund the print version of my book ‘Unbreakable Bond.’ You can find out more about it and donate to the cause by going here:
Through this experience it has shown me how the internet has helped so many people with good causes and ideas raise money, that they wouldn’t have been able to do 10 years ago. Securing funding for projects used to be about filling out funding application forms, pitching ideas to panels of investors and standing behind a stall in a street or at an event. Now in the space of five minutes you can set up a crowdfunder page for free, where people can donate online and the money gets dropped straight to your account.
As easy as online shopping
There are lots of people out there who have money, who are generous and who are willing to give. People are becoming more aware of crowdfunding everyday and everyday it is being seen as a normal and successful way of raising money, with more people donating to crowdfunder campaigns. The other beauty of crowdfunder sites is that it is as easy to donate money to something as it is to buy something off Amazon, so there is nothing putting people off. With more and more people shopping online, more and more people will give to crowdfunder campaigns.
Media, Social Media and YouTube have made it so easy now to let people know about your project and to encourage people to support it. On social media I think people share statuses and links a lot more with other people now, so by putting something online it can quickly be spread and be seen by 1000s of people who you don’t know or will never meet. I have had so many people donate to my crowdfunder that I have never met, which I think is amazing. It touches me when my story touches people that have never met me and they feel so supportive of the project that they feel led to give. This is when crowdfunding is at its best, as it shouldn’t be just friend funding.
Media is a powerful tool
Regardless of what you are raising money for, media is such a powerful tool. Media has the ability to shape our opinions and can encourage us in to action. Well-worded statuses and well-created media can be the difference most of the time between people giving and not giving. Even though I passionately believe in my cause, sometimes media is that powerful that if done well it doesn’t matter what the cause is.
With social media everyone is watching and can watch what you do, so when you start a campaign like a crowdfunder, organisations like news companies, magazines, blogs etc. can pick up on your campaign as they are actively scouring the internet for stories. By this happening you can get coverage for your project and have it exposed to wider audiences.
I am so happy I got in to the crowdfunding game and I hope this project is the start of many more in the future. Crowdfunding is something which is evolving and an industry where there is lots to learn and I would love to experiment further with it.