Learning your craft

This week I have learnt the valuable lesson of learning your craft first, before starting on something you want to do. This week I have been reading a book on blogging and although nothing I have read has been groundbreaking stuff, I keep on having moments of saying to myself “why didn’t I do that” or “that makes sense.”

Writing a blog can seem like such an easy thing. You just sit in front of a computer, write what you are thinking about and then publish it for the world to see. The problem is that just because a blog post is on the Internet for the world to see, it doesn’t mean the world is seeing it. The two most important things with a blog have nothing to do with the words you type, the two most important things are being easy to find and making sure when people come, that they will want to stay and read other posts.

What do people come to your blog for?

I liked the example that was used in the book I was reading. It went something like this – Say you were searching for a recipe on the Internet and you stumbled upon one on a blog, you click the link, you like the recipe but you see other posts and the blog seems to be about the life of the family… lets call them the Smith’s. You don’t know them so you don’t care about their last holiday and at the moment you are in a recipe finding mood, not a mood for finding out about a family you don’t know or care about.

I wish I had taken time before I started this blog all those years ago to think why people would come and what would make them say. I think in life many of us are so eager to just get going with things that we rush in to things. The problem is with something like a blog, everything about it is your image, your brand and you can’t take it back. So if you go wrong to start with, you can’t take it back.

Don’t rush in

So over the next few weeks I am going to be trying to teach myself not to rush in to things, to learn from this experience and make every new start the best it can be. There are already blogs about everything on the internet, putting off launching for a few months isn’t going to affect you but not starting it right might have a huge impact.

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