Before the explosion of streaming platforms, there seemed to be great frustration from the majority of the TV viewing public when channels would schedule repeats or show old runs of TV shows. Fast forward to modern day and it seems that showing old re-runs is now something TV companies promote to the hilt.
Traditional TV channels that are eager to either catch-up with the likes of Netflix, compete with them or appeal to their audience are now filling their schedules with various seasons of programmes that we all used to have on DVD box sets but are now just gathering dust. I remember fondly the day that DVD box sets were the most sought after Christmas presents but now whenever I walk past them in the shops I just think to myself ‘I bet I can watch it all online somewhere.’ DVD’s no longer fit with the way we consume media. We want to watch episode after episode at the touch of a button, we don’t want to have to leave our chair and grab a DVD from its case and put it in the machine.
TV channels on the whole seem to be favouring this method of programme acquisition over commissioning new programmes and paying top dollar for exclusive first airings of new progrmming. TV companies seem to want to buy old programming on the cheap and instead invest money in promoting it. Instead of risking money on new programming it is seen as more beneficial to resurrect old programmes where there is a proven audience for it.
Because the content maybe cheap, channels are now no longer worried about making it stretch over weeks and months, now they can schedule it in ways so that you can binge watch like you can on streaming services. Also with series link features on satellite and cable providers’ people can store it up and watch it completely like their favourite streaming service.
I think personally it is a little too late from the TV channels to try and be a bit like your favourite streaming services. I think they traditional channels should be trying to be different and innovate. TV channels will never be able to completely replicate what the likes of Netflix can do, so why even bother. If I were them I would be trying to do something different to offer an alternative.
It seems that the likes of Netflix are now trying to invest even more in original programming and having more success in that market. This is only going to lead to more and more talent and companies being taken that way so if traditional TV want to keep relevant they have to up their game.