This year the show has grabbed more headlines than any other year, with the nomination of Tyson Fury for the main award. The show is less than a week away but it looks like that before it goes to air a petition to have Fury removed from the shortlist will have amassed more signatures than a petition against bombing of Syria!
Not shying away
The BBC have been playing up the fact about the petition on their own website, trying to make the Fury out campaign to look farcical and to keep the publicity embers very much alight as they milk this publicity for all its worth. As the saying goes there is no such thing, as bad publicity but BBC would normally shy away from bad publicity and controversy.
I think the panel who selected Tyson Fury had to know what the reaction would been to him being nominated as would the BBC, so part of me thinks BBC must have selected him and let it stand whilst having in their mind that this would generate a wave of publicity. If viewing ratings are up this Sunday then the BBC will know they have done the right thing, but only time will tell.
I hope that the BBC hasn’t done this with a plan and an agenda, as they should be above that. The BBC has such a strong brand and image that I think that something like this would only tarnish it. The BBC is held to higher standards than any other media firm and they know this, so unless it does gain a huge audience increase then publicity stunts are just not worth it. A media organization which is funded by the UK tax payer should always be wary and careful of every decision they make, as without the government and the public, they would not be able to exist on the scale they currently do.
The events of the last few weeks won’t stop me from watching the show but I don’t know if others will vote with their feet and not watch this year. I don’t think Tyson will win and I think more people will vote for other nominees to guarantee this but it has been interesting to see for the first time the comments and views of a nominee being brought in to question for if they should be nominated or not. If Tyson hadn’t recently become a world champion in boxing this would not be the issue that it is, but that’s the joy of timing and publicity.