In the UK this week the BBC have cause outrage with parents by extending the broadcasting hours of it’s children’s channel CBBC to 9pm. Parents, teachers and doctors have all had their say on the matter with many remarking about how it could damage children’s health and education.
I think the outrage is so interesting in the modern era of video on demand, streaming, Youtube, DVR etc. etc. etc. It is no so easy for parents and children to watch children’s TV at any hour of the day. I don’t think this helps children or parents but it is like Pandora’s Box has already been opened on this front.
I think if it had been anyone else but the BBC doing this, it wouldn’t be news. People seem to hold BBC to different and higher standards to anyone else. The BBC have fought back to the criticism by saying that people have the off button if they do not want to watch the extended broadcasting of the channel which I wholeheartedly agree with.
The problem with the BBC is that CBBC, CBeebies and all it’s programming has such a following and popularity that children everywhere adore their programming to the point of obsession. So the BBC are a victim of their own success in many ways which isn’t the worst place to be.
Making the right choices
The reason why this subject is so important to me is because I am a new parent and work in the TV industry. I want to make all the right choices for my child and I know everyday you have to make so many decisions and that there is so much pressure to make the right decisions.
I have no right to tell any parent what to do or how to parent but I think it is important that parents keep control and don’t look to others to make their life easier. Troubles and challenges are always going to be around each and everyone of us and how young people interact with media is a big one.
I see so many children with tablets in their hands unsupervised these days. The young generation seem to have control and seem to be exposed to so much media these days which I don’t think is healthy. I am not going to be one of these parents that doesn’t allow their children to watch any TV but I want to be a parent that uses it in the right way and to be involved in their engagement with TV.
Media is powerful but no one is more powerful than a parent.