As we are now a month away from Christmas I am starting to try and ramp up the marketing and publicity of my book “unbreakable Bond”, to try and benefit from the extra retail spending that is going on.
I have a very small marketing budget and no marketing team for my book, so it’s just about me working hard and using the money wisely. I want to make sure that I get the most out of the fund that I have and get a great return on investment.
The first thing I am trying to do is get free publicity. This involves me emailing countless media outlets in the hope that one will pick it up and feature a piece on my book. After every piece of media there has been about my book, I have noticed a rise in sales so I feel it is worth investing my time in writing countless emails. I know most will come to nothing but that time investment is worth it for the one that does.
Next thing I am trying to do is to get dementia websites and member organisations to feature and talk about my book. This involves a lot of speculative emailing again, as well as sending copies of my book to these organisations in the hope they feature something on the book. This has worked quite well so far with a handful of dementia websites featuring the book. The brilliant thing about doing this is that it gives the book more credence when a respected dementia organisation talks about it, as it is like an endorsement.
I try as much as I can to promote it for free online, posting links to buy the book on websites and posting about it on social media as often as I can. The great thing about this method is you never know who is reading what on social media and with the right people liking, commenting on or sharing something I post, it can help expand my audience greatly and get in front of people I wouldn’t have been able to reach without it.
The next plunge this month is to do paid for advertising on Facebook. I haven’t done this before, so I am bit cautious about how much to invest and how to tailor the advertising but I am excited to see how it goes. I think social media is such an important an accessible market now, that I need to have a good presence to get the book noticed.
My mission through all of this is just to get the book in as many hands as possible. For all those out there plugging away promoting something they have created, I salute you and for anyone with some money in their account I would ask you kindly to follow this link and buy the book.