For many years in the UK the sale season started on Boxing Day but in recent years the sale season has come early to the UK, with Black Friday triggering many pre-Christmas sales.
It used to be that people would use their Christmas money to snap up deals after Christmas and companies tried to encourage us to keep spending, even after all the money we had invested in Christmas. Now it seems that companies want us to spend more money before Christmas.
The thing I don’t like about pre-Christmas sales is that it encourages people to buy bigger gifts for others because they can get a certain item at a knock down price. Instead of buying something they want, it is all about getting them the highest value present whilst paying the least amount possible for it. The problem then comes is that if these pre-Christmas sales stop; the person you are buying for may still expect the same value gift as last year.
Do you really need it?
The other problem I have with sales is that it encourages us to buy things that we wouldn’t have dreamed of buying if they weren’t on sale. We think we are getting a bargain and making a great financial decision but in reality the best financial decision is to not buy it and keep your money in your wallet.
If you didn’t want a particular item before it was on sale you don’t need / want it now. You shouldn’t just want and buy things based on price. You should buy the things you want / need at the price you think they are worth. The price a shop puts on an item isn’t necessarily what you think it is worth or what it is worth to you. Always try and keep that figure in your head of what it is worth to you when you are going out to buy something, as just because it is on sale, it still might be more expensive than you think it is worth.
Remember sales aren’t about the companies giving you a good offer; they are about the companies getting more money out of your pocket and shifting stock. The reason companies have sales is to get money out of you that they think they wouldn’t have if they didn’t have a sale, it is simply an exercise of them trying to increase their turnover and is not about them doing something nice for you.
I’m not against companies making money and I am not against people getting things at cheaper prices, I am just against the sale culture and how it feeds in to the material culture.