If you want to be noticed and recognised for something you do, you have to be prepared to put the work in. Unless you are out there telling the world about what it is you are doing, people aren’t going to know what you are doing and how good you are at something.
You could have created the best product, the best piece of art, the best company, the best charity, the best sports team etc. but just because something is good, it doesn’t mean people are going to take notice.
It’s like with my book at the moment. Unless I get out there and promote it – no one is going to know about it. With my book, the more people that know about it, the more lives it has the chance to impact. Something being great isn’t going to change and impact lives, it’s people knowing about it that is going to change lives.
Being the best self-promoter
Once you have a great reputation, people will get to know about you and your work through word of mouth but until you have that platform you have to be brave and be the biggest self-promoter on the planet. If you want something to take off you can’t be shy. You have to be prepared for people to laugh in your face, to criticize and to not want to listen. You can’t have too much pride, you have to keep moving, keep smiling and above everything believe in yourself.
I am constantly emailing people, ringing people and tweeting people to try and get the word out there. I am trying to make connections with influencers in the marketplace and get them on board. I am trying to get endorsements, features in publications and opportunities to speak at events. These are the key ways I have to drive this book forward. I’m not going to get that good review or endorsement that propels the book forward without going out there and finding it.
Your life can change just by getting yourself in front of the right audience; so don’t stop until you find it. To get yourself ahead of the competition you have to be prepared to work harder, do more and think in different ways to your competition. The marketplace is very crowded so getting yourself noticed is harder than ever these days, so you have to be prepared to work harder than ever.
Set yourself goals and targets for the work you want to have done to promote yourself this week and stick to it. Remember being good at something or having something good is only one part of the battle. It’s time to start thinking of self-promotion as a positive thing and to stop letting it be the thing that stops us from getting to where we want to be.