This last weekend I was in London commentating on the NFL at Wembley Stadium. It was a fantastic day and a decent game of American football with the New York Jets beating the Miami Dolphins. The NFL is a yearly tradition for me and one that I always look forward to and enjoy.
The one thing I always notice when I go is how much better the NFL (and all American sports) are at putting on a show that British sports. As I was walking up to the stadium there was already so much going on (and I had to be there early). You could get your face painted, you could practice throwing an American football to an NFL player of your choice, there were huge banners and signs up featuring the best players that were going to be on show that you could get your photo taken with and the list goes on.
Then for the game experience itself, there were fireworks, lights, music, smoke cheerleaders, the national anthems sung by famous singers as well as regular freebies thrown in to the crowd. Some of these things are slowly creeping in to sports in Britain but no one has quite mastered it like the Americans have yet.
The NFL presentation is so slick and professional, from the smallest detail to the biggest; everything always seems to run seamlessly. There was fun for all the family and I don’t think there will be too many that went home who weren’t happy with their experience, although of course many may have been unhappy with the result.
Attention to detail
Attention to detail is key with any type of event you are planning or attending. With the NFL you can tell every small detail has been looked at and worked on. Being a regular attendee I can also see ways they are improving it every year as they obviously do listen to feedback and every year they seem to try to do something new and better than the year before.
Next time you plan an event, make sure you look at every detail and make sure you look at it from the attendees point of view, do these two things and I am sure you will have an awesome event. Next time you attend an event try and look at the little details, look at what the event organisers have done well and what they haven’t, try to understand why things have happened and why they haven’t.
A great event should send as many people as possible away with positive feelings and the attendees should feel glad that they gave up their time and or money to attend. Never underestimate what people’s time and money is worth, they are investing it in an event so make sure you invest in them.