Regular readers of my blog will know that I released a book titled “Unbreakable Bond” last week, the story of caring for my mum with Early Onset Dementia. Now that it is out there and available for people to get a copy I have to make it is as findable as I possibly can. If you write something and nobody knows about it, nobody will read it.
I wrote the book with the aim of it being a support and comfort to those facing similar issues and I wholeheartedly believe that there are many people in this world who are facing those same issues. If this book doesn’t reach these people then it has failed in it’s objective. My words alone won’t help anyone; it takes people reading them for them to become helpful.
The good thing is that in this day and age of the Internet and social media you no longer need a huge marketing budget to get the word out, you don’t even need any money at all. To get the word out you just need hard work and a slice of luck. You need to find where you audience is and go to them, instead of waiting for them to come to you. You can piggyback off the popularity of websites and social media feeds and use their popularity to get the word out by posting on forums and contacting sites with big audiences.
Join the Conversation
In an online world it is so easy to start a conversation or jump in to a conversation and this is a great way to promote something. It is the old-fashioned word of mouth technique in a 21st century setting. Instead of having to talk to people face to face and one by one about something now you can have a conversation with multiple people at once that has a worldwide audience.
When promoting something the only thing that you have to make sure is constant is your hard work. You can put in the same amount of time each day promoting something, but some days you will get much better response than others. Sometimes you can post links online to a product you are trying to sell and nobody clicks through or makes a purchase then some days lots of people click through and make purchases.
Get People Talking
The best way to help people find your work is for other people to start talking about it. If people have an audience and an audience, which listens to them, you can tap in to it. When someone who is not connected with a project directly talks about it that carries much more weight than you talking about it yourself.
I think people are information hungry but that doesn’t mean we can take them for granted. If you don’t make your information easy to find people may not put in the hard work to find it, especially if you aren’t a recognised name.
If like me you have written a book on a subject that there is already a flood of information on already on the Internet, you have to work that much harder. If your project is niche or linked to a niche subject then it will be easier for people to find, but that is still no excuse for not working hard to promote it.
I think it is important not to get too hung up on the number of purchases or downloads you have had for your book if you aren’t an established author. When you write something and you are promoting it you should only focus on getting attention for your book. If you set targets you will only be disappointed, it is so hard to tell sometimes which book is going to take off and it is not always the best book that does take off.
So in conclusion if you want people to find information you have written, make sure you go to your audience with that information and get their support. Don’t wait for them to find you. If you can get people passionate about your information, people will find it more easily.
To help you find my book more easily here is a link to it J