Is it a platform to inform, share or to interact?
A place to showoff or reinvent yourself?
To control the way people think about you and or your brand?
I think the more social media evolves the less social it is becoming. Companies may provide social media services like Facebook and Twitter but it is the users and their activities that drive social media forward.
We are becoming more of an age now where people see themselves as a brand and their online presence is a huge part of that. Social media is a place where we can try and change the preconceptions people have of us and where we can each be a celebrity to the people that follow or friend us. These things mean we are more worried about what people think of us than we are of enjoying the social media experience.
A growing trend I have noticed is the one way social media conversation. Now to get messages across and to promote themselves online people don’t need to do anything themselves or indeed be themselves. In the social media world reputation is for sale. For small fees people can buy likes and followers, using free software people can automate their social media feeds to post certain things at certain times without being online themselves and if money is no option they can pay a person or company to manage their social media for them.
When going through newsfeeds and timelines you just don’t know if it’s a robot or person speaking any more. The art of conversation is interaction but if you have timed something to go out when you aren’t online you can’t get that conversation going. It would be the same as sending a laptop to a meeting instead of yourself, with pre-recorded messages to play, what would anybody get out of it?
Now that you can get jobs and work based on your online presence it is no wonder that social media has turned in to a business where success is available at a price. I just think from a business point of view the way to get the most out of everything you post is to be talking to people who reply and be actively talking online to what other people are saying. The more you get involved with other peoples conversations online the more people will get involved in yours.
I think there are a lot of savvy people who are creating businesses off the back of social media who have seen an opportunity and I think there will always be people out there who will use them but for me I want to continue seeing how the social media experiment goes organically.
Social media and its use is something that interests me very much so I for one am very excited to see how it continues to evolve.